Why
Interpersonal
Branding?
These days, you get one public professional identity.
We used to be able to be different versions of ourselves based on the context — at home, at work, with our friends on the weekend, and so on.
But now, everyone from these different silos of our lives can all see the same “performance,” thanks to the internet.
This is called…
“Context Collapse”
Context collapse makes marketing yourself very difficult because you can only be one person publicly.
Some marketing approaches (like personal branding) tell you to focus on yourself.
They ask, “how do you want to be known?”
You are encouraged to build an identity that is authentic, yes, but not necessarily useful to anyone else.
Other marketing approaches tell you to “niche down” to your “ideal client.”
They ask, “who do you want to serve and what do they struggle with?”
You are then encouraged to hyperfocus on a definable target client, positioning yourself as the solution to their “pain points.”
This identity may be useful to others, but it may not be meaningful and authentic to you…
and therefore will be unsustainable.
interpersonal branding
bridges the gap.
We start from the assumption that every exchange is an act of service.
Whether you’re exchanging a product or service with a consumer for a fee…
or you’re exchanging your time and talent with an employer for a salary…
you’re fundamentally offering to be of service in some way.
You need to have a professional identity that makes you feel proud, confident, and fulfilled.
Who do you want to be?
Those you serve just need to know you in a way that is useful to them.
How can you help?
Interpersonal Branding is about finding the alignment between who you want to be and who your audience needs you to be.
It’s about authenticity, relationship-building, and being of service.
And it’s about building a public professional identity that can flex and grow with you throughout the course of your career.
Are you ready?
Why Interpersonal Branding?
These days, you get one public professional identity.
But now, thanks to the internet, everyone from these different silos of our lives can all see the same “performance.”
This is called…
Some marketing approaches (like personal branding) tell you to focus on yourself.
They ask, “how do you want to be known?”
You are encouraged to build an identity that is authentic, yes, but not necessarily useful to anyone else.
Other marketing approaches tell you to “niche down” to your “ideal client.”
They ask, “who do you want to serve and what do they struggle with?”
You are then encouraged to hyperfocus on a definable target client, positioning yourself as the solution to their “pain points.”
This identity may be useful to others, but it may not be meaningful and authentic to you…
and therefore will be unsustainable.
We start from the assumption that every exchange is an act of service.
Whether you’re exchanging a product or service with a consumer for a fee…
or you’re exchanging your time and talent with an employer for a salary…
you’re fundamentally offering to be of service in some way.
We used to be able to be different versions of ourselves based on the context — at home, at work, with our friends on the weekend, and so on.
“Context collapse”
Those you serve just need to know you in a way that is useful to them.
How can you help?
Interpersonal Branding is about finding the alignment between
who you want to be and who your audience needs you to be.
It’s about authenticity, relationship-building, and being of service.
And it’s about building a public professional identity that can flex and grow with you throughout the course of your career.
Are you ready?
Context collapse makes marketing yourself very difficult because you can only be one person publicly.
interpersonal branding bridges the gap.
You need to have a professional identity that makes you feel proud, confident, and fulfilled.
Who do you want to be?