Reference Library

I try to keep an updated running list of the works that have influenced the development of Interpersonal Branding. They are listed below.

Abreu, J. M. (2000). Counseling expectations among mexican american college students: The role of counselor ethnicity. Journal of Multicultural Counseling and Development, 28(3), 130–143. https://doi.org/10.1002/j.2161-1912.2000.tb00341.x

Ackerman, S.J., Benjamin, L.S., Beutler, L.E., Gelso, C.J, Goldfried, M.R, Hill, C., . . . Rainer, J. (2001). Empirically supported therapy relationships: Conclusions and recommendations of the division 29 task force. Psychotherapy (Chicago, Ill.), 38(4), 495-497.

Adames, H., Chavez-Dueñas, N., Vasquez, M., & Pope, K. (2023). Succeeding as a therapist: How to create a thriving practice in a changing world. American Psychological Association.

Ahmed, M., Ahmed, M., Westra, H. A., & Westra, H. A. (2009). Impact of a treatment rationale on expectancy and engagement in cognitive behavioral therapy for social anxiety. Cognitive Therapy and Research, 33(3), 314–322. https://doi.org/10.1007/s10608-008-9182-1

Almenberg, J., & Dreber, A. (2009). When does the price affect the taste? Results from a wine experiment. https://ageconsearch.umn.edu/record/51755/

American Psychological Association [APA], (2017). Ethical principles of psychologists and code of conduct. APA. https://www.apa.org/ethics/code

Amoako, G. K., & Okpattah, B. K. (2018). Unleashing salesforce performance: The impacts of personal branding and technology in an emerging market. Technology in Society, 54, 20–26. https://doi.org/10.1016/j.techsoc.2018.01.013

Amoako, G.K. & Adjaison, G.K. (2012). Non-empirical analysis of the relationship between personal branding and individual performance. Journal of Marketing and Operations Management Research, 2(3), 117-.

Anderson, H. (1997). Conversation, language, and possibilities: A postmodern approach to therapy. BasicBooks.

Anderson, T., Lunnen, K.M., & Ogles, B.M. (2010). Putting models and techniques in context. In B.L. Duncan, S.D. Miller, B.E. Wampold, & M.A. Hubble (Eds.), The heart & soul of change: Delivering what works in therapy (2nd ed.). Washington, DC: American Psychological Association.

Anderson, T., Patterson, C. L., McClintock, A. S., & Song, X. (2013). Factorial and predictive validity of the expectations about counseling-brief (EAC-B) with clients seeking counseling. Journal of Counseling Psychology, 60(4), 496–507. https://doi.org/10.1037/a0034222

Annis, L. V. (1979). Telephone directory advertising by psychologists. Professional Psychology, 10(2), 134–135. https://doi.org/10.1037/h0078169

Antler, C. A. (2020). A Randomized Controlled Trial of Direct-To-Consumer Advertising of Cognitive-Behavior Therapy for Depression [ProQuest Dissertations Publishing]. https://search.proquest.com/docview/2445353600?pq-origsite=primo

Aponte, H.J., & Kissil, K. (2016). The person of the therapist training model: Mastering the use of self. New York: Routledge.

Arruda, W. & Dixson, K. (2007). Career distinction: Stand out by building your brand. Hoboken: John Wiley & Sons, Inc.

Arvidsson, A. (2011). Ethics and value in customer co-production. Marketing Theory, 11(3), 261–278. https://doi.org/10.1177/1470593111408176

Atasuntseva, A. A., Basile, K., La Prade, R., Wilberding, N., Friedberg, R. J., Wister, A. S., & Friedberg, R. D. (2020). Public perceptions of behavioral health care and psychotherapy for youth: Promotion and product dimensions. Professional Psychology: Research and Practice, 51(5), 507–516. https://doi.org/10.1037/pro0000357

Atefi, Y., Ahearne, M., Hohenberg, S., Hall, Z., & Zettelmeyer, F. (2020). Open negotiation: The back-end benefits of salespeople’s transparency in the front end. Journal of Marketing Research, 57(6), 1076–1094. https://doi.org/10.1177/0022243720951153

Bacev-Giles, C., & Haji, R. (2017). Online first impressions: Person perception in social media profiles. Computers in Human Behavior, 75, 50–57. https://doi.org/10.1016/j.chb.2017.04.056

Bachelor, A. (2013). Clients’ and therapists’ views of the therapeutic alliance: Similarities, differences and relationship to therapy outcome. Clinical Psychology and Psychotherapy, 20(2), 118–135. https://doi.org/10.1002/cpp.792

Bacon, S. (2018). Practicing psychotherapy in constructed reality: Ritual, charisma, and enhanced client outcomes. Lanham: Lexington Books.

Bagozzi, R.P., & Dholakia, U.M. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing, 16(2), 2–21. https://doi.org/10.1002/dir.10006

Baier, A. L. (2018). The ethical implications of social media: Issues and recommendations for clinical practice. Ethics & Behavior, 28(8), 619–631. https://doi.org/10.1080/10508422.2018.1516148

Bailey, R. J., & Ogles, B. M. (2023). Common factors therapy: A principle-based treatment framework. American Psychological Association. https://doi.org/10.1037/0000343-000

Bandinelli, C., & Arvidsson, A. (2013). Brand yourself a changemaker. Journal of Macromarketing, 33(1), 67–71. https://doi.org/10.1177/0276146712465186

Becker, S.J., Helseth, S.A., Frank, H.E., Escobar, K.I., & Weeks, B.J. (2018). Parent preferences and experiences with psychological treatment: Results from a direct-to-consumer survey using the marketing mix framework. Professional Psychology: Research & Practice, 49(2), 167–176. https://doi.org/10.1037/pro0000186

Becker, S.J., Helseth, S.A., Tavares, T.L., Squires, D.D., Clark, M.A., Zeithaml, V.A., & Spirito, A. (2020). User-informed marketing versus standard description to drive demand for evidence-based therapy: A randomized controlled trial. American Psychologist, 75(8), 1038–1051. https://doi.org/10.1037/amp0000635

Bedi, R.P., Davis, M.D., & Williams, M. (2005). Critical incidents in the formation of the therapeutic alliance from the client’s perspective. Psychotherapy (Chicago, Ill.), 42(3), 311–323. https://doi.org/10.1037/0033-3204.42.3.311

Berkelaar, B.L. (2014). Cybervetting, Online information, and personnel selection: New transparency expectations and the emergence of a digital social contract. Management Communication Quarterly, 28(4), 479–506. https://doi.org/10.1177/0893318914541966

Berkelaar, B.L., Scacco, J.M., & Birdsell, J.L. (2015). The worker as politician: How online information and electoral heuristics shape personnel selection and careers. New Media & Society, 17(8), 1377–1396. https://doi.org/10.1177/1461444814525739

Berler, M., Trub, L., & Magaldi, D. (2023, January 2). The therapist's evolving public self in a digitally disrupted marketplace. Journal of Psychotherapy Integration. Advance online publication. https://doi.org/10.1037/int0000295

Bernard, P., Content, J., Servais, L., Wollast, R., & Gervais, S. (2020). An initial test of the cosmetics dehumanization hypothesis: Heavy makeup diminishes attributions of humanness-related traits to women. Sex Roles: A Journal of Research, 83(5–6), 315–327. https://doi.org/10.1007/s11199-019-01115-y

Bernecker, S., Baschnagel, K., Santarelli, G., & Constantino, M. (2017). A web-disseminated self-help and peer support program could fill gaps in mental health care: Lessons from a consumer survey. JMIR Mental Health, 4(1), e5. https://doi.org/10.2196/mental.6541

Berry, L. L. (2019). Service innovation is urgent in healthcare. AMS Review, 9, 78–92. https://doi.org/10.1007/s13162-019-00135-x Bitner, M.J. (1992). Servicescapes: the impact of physical surroundings on customers and employees. Journal of Marketing, 56(2), 57–71. https://doi.org/10.1177/002224299205600205

Bjornsdottir, R.T., & Rule, N.O. (2017). The visibility of social class from facial cues. Journal of Personality and Social Psychology, 113(4), 530–546. https://doi.org/10.1037/pspa0000091

Bohart, A.C., & Wade, A.G. (2013). The client in psychotherapy. In M.J. Lambert & A.E. Bergin (Eds.). Bergin and Garfield's handbook of psychotherapy and behavior change. John Wiley & Sons. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/csun/detail.action?docID=1162080.

Bohart, A.C., and Tallman, K. (2010). Clients: The neglected common factor in psychotherapy. In B.L. Duncan, S.D. Miller, B.E. Wampold, & M.A. Hubble (Eds.), The heart & soul of change: Delivering what works in therapy (2nd ed.). Washington, DC: American Psychological Association.

boyd, d. (2002). Faceted id/entity: Managing representation in a digital world (Master’s thesis). Massachusetts Institute of Technology. https://www.danah.org/papers/Thesis.FacetedIdentity.pdf

Bradley, S.W., Roberts, J.A., & Bradley, P.W. (2019). Experimental evidence of observed social media status cues on perceived likability. Psychology of Popular Media Culture, 8(1), 41–51. https://doi.org/10.1037/ppm0000164

Brady, M. (2021, June 23). The rise of therapist influencers. Verily Magazine. https://verilymag.com/2021/06/rise-of-therapist-influencers-instagram-psychologists-2021

Brecht, K., Swift, J. K., Worrall, J. M., & Parkin, S. R. (2017). A randomized controlled test of direct-to-consumer marketing using the american psychological association psychotherapy works videos. Professional Psychology, Research and Practice, 48(6), 421–428. https://doi.org/10.1037/pro0000167

Brochet, F., & Morrot, G. (1999). Influence of the context on the perception of wine: Cognitive and methodological implications. OENO One, 33(4), 187–192. https://doi.org/10.20870/oeno-one.1999.33.4.1017

Brooks, A. K., & Anumudu, C. (2016). Identity development in personal branding instruction: social narratives and online brand management in a global economy. Adult Learning 27(1), 23–29. https://doi.org/10.1177/1045159515616968

Burgoon, J.K. (1993). Interpersonal expectations, expectancy violations, and emotional communication. Journal of Language and Social Psychology, 12(1-2), 30–48. https://doi.org/10.1177/0261927X93121003

Caldwell, B. E. (2015). Saving psychotherapy: How therapists can bring the talking cure back from the brink. Benjamin E. Caldwell.

Caldwell, B.E. (2020). Basics of California law. (8th ed.) Ben Caldwell Labs.

California Association of Marriage and Family Therapists [CAMFT]. (2020). The CAMFT code of ethics 2020: Everything you need to know! CAMFT. https://www.camft.org/Portals/0/CAMFT%20CODE%20OF%20ETHICS%20PART%202%20BW.pdf?ver=2020-08-22-103838-470&timestamp=1598110765846

Carter, M. J., & Fuller, C. (2016). Symbols, meaning, and action: The past, present, and future of symbolic interactionism. Current Sociology, 64(6), 931–961. https://doi.org/10.1177/0011392116638396

Castonguay, L.G., Constantino, M.J., & Holtforth, M.G. (2006). The working alliance: Where are we and where should we go? Psychotherapy: Theory, Research, Practice, Training, 43(3), 271–279. https://doi.org/10.1037/0033-3204.43.3.271

Cataldo, F., Chang, S., Mendoza, A., & Buchanan, G. (2021). A perspective on client–psychologist relationships in videoconferencing psychotherapy: Literature review. JMIR Mental Health, 8(2), e19004. https://doi.org/10.2196/19004

Cederberg, C. D. (2017). Personal branding for psychologists: Ethically navigating an emerging vocational trend. Professional Psychology, Research and Practice, 48(3), 183–190. https://doi.org/10.1037/pro0000129

Chaffey, D. (2010). The RACE Framework: A practical digital marketing strategy. Smart Insights. https://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/

Chaffey, D., & Smith, P. R. (2022). Digital marketing excellence: Planning, optimizing and integrating online marketing(6th ed.). Routledge. https://doi.org/10.4324/9781003009498

Chang, Y. (2012). Is that website for me? Website–self-congruency effects triggered by visual designs. International Journal of Electronic Commerce, 16(4), 167–198. https://doi.org/10.2753/JEC1086-4415160406

Chen, C.-P. (2013). Exploring personal branding on YouTube. Journal of Internet Commerce, 12(4), 332–347. https://doi.org/10.1080/15332861.2013.859041

Chiang, J. K.-H., & Suen, H.-Y. (2015). Self-presentation and hiring recommendations in online communities: Lessons from LinkedIn. Computers in Human Behavior, 48, 516–524. https://doi.org/10.1016/j.chb.2015.02.017

Chow, D. (2018). The first kiss: Undoing the intake model and igniting the first sessions in psychotherapy. San Bernardino: Correlate Press.

Chow, D. (n.d.) Deep learner: A psychotherapist's field guide to extend your mind and harness wisdom into clinical practice. https://darylchowcourses.teachable.com/p/deeplearner/

Chui, H., Palma, B., Jackson, J., & Hill, C. (2020). Therapist–client agreement on helpful and wished-for experiences in psychotherapy: Associations with outcome. Journal of Counseling Psychology, 67(3), 349–360. https://doi.org/10.1037/cou0000393

Claypool, H. M., Hugenberg, K., Housley, M. K., & Mackie, D. M. (2007). Familiar eyes are smiling: On the role of familiarity in the perception of facial affect. European Journal of Social Psychology, 37(5), 856–866. https://doi.org/10.1002/ejsp.422

Coleman, R.A, & Neimeyer, R.A. (2015). Assessment of subjective client agency in psychotherapy: A review. Journal of Constructivist Psychology, 28(1), 1–23. https://doi.org/10.1080/10720537.2014.939791

Constantino, M.J., Ametrano, R.M., & Greenberg, R.P. (2012). Clinician interventions and participant characteristics that foster adaptive patient expectations for psychotherapy and psychotherapeutic change. Psychotherapy (Chicago, Ill.), 49(4), 557–569. https://doi.org/10.1037/a0029440

Constantino, M.J., Arnkoff, D.B., Glass, C.R., Ametrano, R.M., & Smith, J.Z. (2011). Expectations. Journal of Clinical Psychology, 67(2), 184–192. https://doi.org/10.1002/jclp.20754

Constantino, M.J., Coyne, A.E., Boswell, J.F., Iles, B.R., & Vîslă, A. (2018). A meta-analysis of the association between patients’ early perception of treatment credibility and their posttreatment outcomes. Psychotherapy, 55(4), 486–495. https://doi.org/10.1037/pst0000168

Cooper, M., & Norcross, J. C. (2016). A brief, multidimensional measure of clients’ therapy preferences: The Cooper-Norcross Inventory of Preferences (C-NIP). International Journal of Clinical and Health Psychology, 16(1), 87–98. https://doi.org/10.1016/j.ijchp.2015.08.003

Cooper, M., & Norcross, J. C. (2021). Personalizing psychotherapy: Assessing and accommodating client preferences. American Psychological Association.

Cooper, M., Norcross, J. C., Raymond-Barker, B., & Hogan, T. P. (2019). Psychotherapy preferences of laypersons and mental health professionals: Whose therapy is it? Psychotherapy (Chicago, Ill.), 56(2), 205–216. https://doi.org/10.1037/pst0000226

Cooper, M., Norcross, N., Raymond-Barker, B., & Hogan, T. (2019). Psychotherapy preferences of laypersons and mental health professionals: Whose therapy is it? Psychotherapy, 56(2), 205–216. https://doi.org/10.1037/pst0000226

Cooper, M., van Rijn, B., Chryssafidou, E., & Stiles, W. (2022). Activity preferences in psychotherapy: What do patients want and how does this relate to outcomes and alliance? Counselling Psychology Quarterly, 35(3), 503–526. https://doi.org/10.1080/09515070.2021.1877620

Corbin, C.L., Kelley, S.W., & Schwartz, R.W. (2001). Concepts in service marketing for healthcare professionals. The American Journal of Surgery, 181(1), 1–7. https://doi.org/10.1016/S0002-9610(00)00535-3

Cosmograma. (n.d.). Tu propósito vital, único e irrepetible. Retrieved April 22, 2025, from https://www.cosmograma.com/proposito.php Crane, M.E., Helseth, S.A., Scott, K., & Becker, S.J. (2021). Adolescent behavioral health problems are associated with parent perceptions of evidence-based therapy and preferences when seeking therapeutic support. Professional Psychology: Research and Practice. https://doi.org/10.1037/pro0000361

Cruwys, T., Lee, G. C., Robertson, A. M., Haslam, C., Sterling, N., Platow, M. J., Williams, E., Haslam, S. A., & Walter, Z. C. (2023). Therapists who foster social identification build stronger therapeutic working alliance and have better client outcomes. Comprehensive Psychiatry, 124, 152394. https://doi.org/10.1016/j.comppsych.2023.152394

D’Aniello, C. (2015). Common factors as a road map to mft model integration: implications for training therapists. Contemporary Family Therapy, 37(2), 176–182. https://doi.org/10.1007/s10591-015-9338-6

D'Aniello, C., & Fife, S.T. (2017). Common factors' role in accredited mft training programs. Journal of Marital and Family Therapy, 43(4), 591–604. https://doi.org/10.1111/jmft.12218

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Deska, J. C., & Hugenberg, K. (2017). The face‐mind link: Why we see minds behind faces, and how others’ minds change how we see their face. Social and Personality Psychology Compass, 11(12), 1–16. https://doi.org/10.1111/spc3.12361

Dickinger, A., & Stangl, B. (2013). Website performance and behavioral consequences: A formative measurement approach. Journal of Business Research, 66(6), 771–777. https://doi.org/10.1016/j.jbusres.2011.09.017

Dixon, M., & Adamson, B. (2011). The challenger sale: Taking control of the customer conversation. New York: Penguin.

Duncan, B. L., Miller, S. D., Wampold, B. E., & Hubble, M. A. (Eds.). (2010). The heart and soul of change: Delivering what works in therapy (2nd ed.). American Psychological Association.

Duncan, B.L. (2010). Prologue: Saul Rosenzweig: The founder of common factors. In B.L. Duncan, S.D. Miller, B.E. Wampold, & M.A. Hubble (Eds.), The heart & soul of change: Delivering what works in therapy (2nd ed.). Washington, DC: American Psychological Association.

Duncan, B.L., Miller, S.D., Wampold, B.E., & Hubble, M.A. (Eds.) (2010). The heart & soul of change: Delivering what works in therapy (2nd ed.). Washington, DC: American Psychological Association.

Elliott, K.P, Westmacott, R., Hunsley, J., Rumstein‐McKean, O., & Best, M. (2015). The Process of seeking psychotherapy and its impact on therapy expectations and experiences. Clinical Psychology and Psychotherapy, 22(5), 399–408. https://doi.org/10.1002/cpp.1900

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Falvello, V., Vinson, M., Ferrari, C., & Todorov, A. (2015). The robustness of learning about the trustworthiness of other people. Social Cognition, 33(5), 368–386. https://doi.org/10.1521/soco.2015.33.5.368

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Farrell, N., & Deacon, B. (2016). The relative importance of relational and scientific characteristics of psychotherapy: Perceptions of community members vs. therapists. Journal of Behavior Therapy and Experimental Psychiatry, 50, 171–177. https://doi.org/10.1016/j.jbtep.2015.08.004

Ferguson, H. S., Owen, A., Hahn, A. C., Torrance, J., DeBruine, L. M., & Jones, B. C. (2019). Context-specific effects of facial dominance and trustworthiness on hypothetical leadership decisions. PloS One, 14(7), e0214261-. https://doi.org/10.1371/journal.pone.0214261

Fernandez, E., Woldgabreal, Y., Day, A., Pham, T., Gleich, B., & Aboujaoude, E. (2021). Live psychotherapy by video versus in-person: A meta-analysis of efficacy and its relationship to types and targets of treatment. Clinical Psychology & Psychotherapy, 28, 1535–1549. https://doi.org/10.1002/cpp.2594

Fernandez, S., Stosic, G., & Terrier, L. (2017). Does your résumé photograph tell who you are? Personality and Individual Differences, 104, 186–189. https://doi.org/10.1016/j.paid.2016.08.006

Fife, S.T, Whiting, J.B, Bradford, K., & Davis, S. (2014). The therapeutic pyramid: A common factors synthesis of techniques, alliance, and way of being. Journal of Marital and Family Therapy, 40(1), 20–33. https://doi.org/10.1111/jmft.12041

Finan, S., McMahon, A., & Russell, S. (2022). “At what cost am I doing this?” An interpretative phenomenological analysis of the experience of burnout among private practitioner psychotherapists. Counselling and Psychotherapy Research, 22, 43–54. https://doi.org/10.1002/capr.12483

Flückiger, C., Del Re, A. C., Wampold, B. E., & Horvath, A. O. (2018). The alliance in adult psychotherapy: A meta-analytic synthesis. Psychotherapy, 55(4), 316–340. https://doi.org/10.1037/pst0000172

Flückiger, C., Del Re, A. C., Wlodasch, D., Horvath, A. O., Solomonov, N., & Wampold, B. E. (2020). Assessing the alliance-outcome association adjusted for patient characteristics and treatment processes: A meta-analytic summary of direct comparisons. Journal of Counseling Psychology, 67(6), 706–711. https://doi.org/10.1037/cou0000424

Flückiger, C., Rubel, J., Del Re, A. C., Horvath, A. O., Wampold, B. E., Crits-Christoph, P., Atzil-Slonim, D., Compare, A., Falkenström, F., Ekeblad, A., Errázuriz, P., Fisher, H., Hoffart, A., Huppert, J. D., Kivity, Y., Kumar, M., Lutz, W., Muran, J. C., Strunk, D. R., … Barber, J. P. (2020). The reciprocal relationship between alliance and early treatment symptoms: A two-stage individual participant data meta-analysis. Journal of Consulting and Clinical Psychology, 88(9), 829–843. https://doi.org/10.1037/ccp0000594

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Gehart, D. R. (2018). The legacy of Tom Andersen: The ethics of reflecting processes. Journal of Marital and Family Therapy, 44(3), 386–392. https://doi.org/10.1111/jmft.12289

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Geller, S. M., Greenberg, L. S., & Watson, J. C. (2010). Therapist and client perceptions of therapeutic presence: The development of a measure. Psychotherapy Research, 20(5), 599–610. https://doi.org/10.1080/10503307.2010.495957

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Godin, S. (2012). All marketers are liars: The underground classic that explains how marketing really works—and why authenticity is the best marketing of all (Rev. ed.). Portfolio.

Goffman, E. 1959. The presentation of self in everyday life. New York: Anchor Books.

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Gopaldas, A., Siebert, A., & Ertimur, B. (2022). Designing servicescapes for transformative service conversations: Lessons from mental health services. Journal of Consumer Marketing, 39(6), 649–659. https://doi.org/10.1108/JCM-01-2021-4402

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