You're not on your own anymore.

I'm Carrie Wiita, and I had career-pivoted my way into grad school to become a therapist when I found out the field of psychotherapy has a tortured relationship with marketing.

Through vague threats and not-so-subtle shaming of clinicians, the field itself has made "marketing" a dirty word. Then, the field offers absolutely no business or marketing training as part of the standard therapist education before shoving you off a metaphorical cliff to go make your way in a capitalist hellscape where your actual survival requires marketing yourself to either employers or clients.

I had learned a lot about marketing, personal branding, and professional development in my previous careers, and I knew there could be a better way.

So I made it.

My master's thesis exploring the intersection of marketing and psychotherapy required a massive interdisciplinary literature review and ultimately resulted in the development of Interpersonal Branding, the first marketing and professional development framework specifically for service providers.

You are no longer on your own to figure out who you are as a professional and how to talk about yourself in public. Let me help!